Multidimensional Focus on Linguistic Landscape at Tourist Places: A Case Study of Mumbai

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Published: Jun 30, 2018
Keywords:
Communication Tool (CT), Tourism Development (TD), Linguistic Landscape (LL), Quantitative Research (QR), Secondary Data (SD)

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Priyanka Shukla
Research Scholar, Department of Linguistics North-Eastern Hill University, Shillong, India ,North-Eastern Hill University
Dr. Amit Kumar Chandrana
Assistant Professor, Department of English SRS Sanskrit Vishwa Vidya Pratisthan, Ramauli, Darbhanga (Bihar), India

Abstract

Tourism and language are closely related. A language not only serves as a Communication Tool (CT) between hosts and guests but also can be developed into tourist attractions. Tourism Development (TD) has proved to have important impacts on languages. The present study attempts to fill this gap by investing the impacts of tourism on the Hindi, English and Marathi language in Mumbai, one of the most famous tourism destinations in India.  Hindi seems to be widely used at public places. Linguistic Landscape (LL) refers to the written languages used in public spaces, such as road signs, warning signs, private business signs, etc. Linguistic Landscape (LL) analysis has become the central theme of this study.

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How to Cite
Priyanka Shukla, and Dr. Amit Kumar Chandrana. “Multidimensional Focus on Linguistic Landscape at Tourist Places: A Case Study of Mumbai”. The Creative Launcher, vol. 3, no. 2, June 2018, pp. 6-19, https://thecreativelauncher.com/index.php/tcl/article/view/345.
Issue
Vol. 3 No. 2 (2018): June, 2018
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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