The Creative Launcher 2023-01-23T17:32:44+00:00 Dr. Ram Avadh Prajapati Open Journal Systems <p> <code><img src=";img src=&quot;https:/;&gt;" alt="" /></code><a class="read-more" style="background: 0px 0px #e51515; border-color: rgba(0, 0, 0, 0.21) rgba(0, 0, 0, 0.21) rgba(0, 0, 0, 0.34); border-image: initial; border-radius: 3px; border-style: solid; border-width: 1px; box-shadow: rgba(255, 255, 255, 0.34) 0px 1px 0px inset, rgba(0, 0, 0, 0.13) 0px 2px 0px -1px, rgba(0, 0, 0, 0.08) 0px 3px 0px -1px, rgba(0, 0, 0, 0.21) 0px 3px 13px -1px; box-sizing: border-box; color: white; display: inline-block; font-family: 'Open Sans', sans-serif; font-size: 13px; font-weight: 600; height: 25px; line-height: 25px; margin: 12px 0px 0px; padding: 0px 10px; text-decoration-line: none; text-shadow: rgba(0, 0, 0, 0.15) 1px 2px 0px; transition: background 0.17s ease 0s; vertical-align: baseline;" href="">Welcome </a><span style="background-color: white; font-size: 14px; text-align: justify;"> </span></p> <p class="MsoNormal" style="text-align: justify;"><span style="background: white; font-size: 10.5pt; line-height: 115%;">The Creative Launcher (2455-6580) is an international, high quality, peer-reviewed, "gold" open access journal that publishes articles in all areas of English Literature, English language, Linguistics and English Language Teaching. The main objective of the Journal is to discuss global prospects and innovations concerning major issues of literature, to publish new analyses and the studies of African American Literature, American Literature, Art, Aesthetics, Myth, Culture and Folklore, British Literature, Canadian Literature, Children’s Literature, Commonwealth Literature, Comparative Literature, Cultural Studies, Cyber Literature, Dalit Literature, Diaspora Studies, Disability Studies, Disaster Literature, English Language Teaching, Gender Studies, Post-Colonial Literature, Indian Literature in English, Pakistan English Literature, SAARC Literature, Tribal Literature, Linguistics, Science Fiction and Cultural Analysis and Translation Studies and Literature and theory of literature. The Journal seeks to stimulate the initiation of new research and ideas in English literature for the purpose of integration and interaction of international specialists in the development of literature as interdisciplinary knowledge. It particularly welcomes articles on research in various fields of English Literature and language. The journal encourages critical rigour, fresh insights and creative writing skills to its readers and writers. Research articles from all areas of English Literature, English Language Teaching, Linguistics are entertained in this journal. The highest priority is given to research reports that are specifically written for English Literature and its allied areas. The audience is primarily researchers and academicians in various fields concerning English Literature and Language. It has received a wide range of audiences and readers throughout the world.</span></p> <p><span style="background-color: white; font-size: 14px; text-align: justify;"> </span></p> A Reinvention of the “Contact Zone” and the Myth of “Caribbean-ness” in Edwidge Danticat’s The Farming of Bones and Grace Nichols’s Whole of a Morning Sky 2023-01-03T14:20:50+00:00 Moses Aule <p>The essence of history, on the most part, is to provide discursive knots that either hold a people together or provide tissues of asymmetrical relations that separate them permanently. Hence, through the Postcolonial lens, this paper argues that Edwidge Danticat and Grace Nichols have used their historical novels: The Farming of Bones and Whole of a Morning Sky– the novels that not only take their setting and some events and characters from history, but make the historical events and issues crucial for the course of the narrative to (re)inscribed historical codes that harbour a constant shift in individuation among the colonized people. Their aim is to unearth certain salient relational frontiers – ones that have created a “...radically asymmetrical relations of power” in modern Caribbean nations. The reason for this, on the one hand, is to show “...the marks of a shifting boundaries that alienates the frontiers of the modern (Caribbean) nation”, and on the other, to show how these shifting boundaries have not only created what Bhabha calls the “Third Space” – the process of ‘splitting’ of national subject – but how this space has hindered the realization of Caribbean-nests. By using the Caribbean example, the paper concludes that history provides a lasting memory to the Third world nations and through it the slippage of categories, such as sexuality, class affiliation, territorial paranoia, or cultural difference can be understood and bridged for the advancement of the people.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Re-Inscribing Identity and Memorializing Performance: An Example of the Dikan Festival in Kajju 2023-01-03T14:20:47+00:00 Abiriyi, Nathan Kwasu, Katung John <p>The present research article examines the myriad ways that the Dikan ritual performance among the Bajju people of Kaduna State, Northern West, Nigeria, is celebrated. The Dikan ritual performance in its current enactment can be gleamed as a cultural space for the remembrance of the essence and cultural identity of the Bajju tribe, in a world under the threat of rapid globalization, socio-cultural, and historical changes; which is made more prevalent by the exerting force of technology, popular culture, and postmodern elements demonstrated through various social media platforms and news outlets. The study begins by highlighting the background of Dikan ritual performance in Kajju from the precolonial to postcolonial Northern Nigeria. It espouses on the nature and structure of this ritual and its relevance to the Bajju people. It then makes recommendations on ways of sustaining this practice, to save it from extinction.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher A Sociolinguistic Assessment of Language Shift in Hyam 2023-01-03T14:20:45+00:00 Ndaks Kingsley Fumen Dr. Hannatu Kwasau <p>This paper dubbed “A Sociolinguistic Assessment of language shift among Hyam speakers”</p> <p>examines the sociolinguistic concepts of language shift and its resultant effect of language death or extinction. This is against the backdrop that like many other minority languages, the Hyam language is still in competition with other more sophisticated and standard linguistic codes. To achieve this aim, a total of two hundred (200) structured questionnaires are administered to both the home and the Diaspora populations respectively. findings reveal that even though people speak the language with their children and still have native-like competence, a greater number of them still speak or prefer other language varieties. They equally do not use the language with their friends or non-native speakers because it is not mutually intelligible. Nevertheless, the degree of solidarity and loyalty for the Hyam language are still very high regardless. It is however disturbing to say that the language is not standardized, literatures are very much lacking in the language, making teaching and learning in it somewhat challenging; and it is still incapable of performing modern functions typical of a metropolitan variety. It is on this light that this research is quick to state, and also by way of recommendation, that if something is not done soon and fast particularly in the area of instruction, documentation and standardization, the shift though gradual for now, may become irreversible and language death may therefore become inevitable.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Nature as a Device in Tanure Ojaide’s The Tales of the Harmattan and Flora Nwapa’s Cassava Song and Rice Song 2023-01-03T14:20:42+00:00 Ibrahim BALA Kanti <p>This paper examines nature as a device in Tanure Ojaide’s <em>The Tale of the Harmattan</em> and Flora Nwapa’s <em>Cassava Song and Rice Song.</em> It proceeds on the assumption that there is a relationship between nature and literature beyond the interest of the Romantics and Ecocriticism and that this relationship is often demonstrated aesthetically and thematically to express the human condition. With emphasis on the metaphorization of the components that make up nature, this paper deploys Peter Steiner’s Machine model of Formalism which sees literary criticism as a sort of mechanics and the text as a heap of devices. In this regard, Formalism is here deployed as a means of exploring the extent to which nature functions as a device in <em>The Tale of the Harmattan </em>and<em> Cassava Song and Rice Song. </em>It emphasizes the figurative use of nature to estrange the ordinary. This paper finds that the figurative use of nature helps to establish the aesthetic grounds that justifies the literariness of the poem. The paper also finds that the presence of nature in the poems heighten the aesthetic quality of the poems because nature readily finds expression in patterns or attributes common to all its components. Thus, the metaphorization of nature components as a means of portraying the human condition.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Multiple Hues of Marginality and Assertion in Jokha Alharthi’s Celestial Bodies 2023-01-03T14:20:41+00:00 Dr. Hem Raj Bansal <p>Marginality is not only a state of tangible/physical suffering but also a condition of mind. However, the nature of both is complementary to each other as the troubled psychic state results only from material reality. The adjective ‘celestial’ in the title seems to negate any material claims to one’s deprived state as emanating from structural inequities. The marginal state of major female characters in Jokha Alharthi’s (b. 1978) the Man Booker International Prize-Winning novel <em>Celestial Bodies</em> (2019) has its basis in the patriarchal functioning of society. Marilyn Booth writes, “The impact of a strong patriarchal system on both women and subordinate men is unsparing but it shapes different generations, and individuals, distinctly as it leads to both suffering and confrontation” (x). All three sisters Mayya, Khawla and Asma in the <em>Celestial Bodies</em> have their own trajectories of hidden pain. Apart from it, marginality as observed in the case of Zarifa, the female slave who unconsciously submits herself to a better life, results from ignorance as she does not find anything appalling even in being a concubine to Merchant Sulayman, the slave owner. Another note of marginality stems in the portrayal of Habib and his son Sanjar who view slavery as an “involuntary human servitude” (Wright n.pag.) and hence break themselves free from the shackles of bondage by leaving the house of Sulayman. While the former realizes that despite being his wife, Zarifa is also his master’s keep which is a blow to his masculinity; his son also identifies selfish motives in Sulayman’s doing a few things for his betterment. Another victim of a husbandly suspicion is Fatima, the wife of Sulayman whose death remains a mystery until it is learnt that it was her husband who hastens her to a poisonous death as her affair with a slave is suspected. Mayya’s daughter London’s marginal state cements the vulnerable status of women as despite from a rich family she is treated in terms of her supposed weak gender as her voluntary marriage to a peasant’s ends in a fiasco. The present paper seeks to provide answer to different types of marginalities found in the <em>Celestial Bodies</em> along with charting out a course of passive to active resistance as adopted by different characters.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Evaluating the Relevance and Significance of Shakespeare’s Hamlet in Indian Context 2023-01-03T14:20:38+00:00 Satyam Kumar <p><em>Hamlet</em> has always been remembered as Shakespeare’s masterpiece creation. The play has enjoyed unmatched popularity among the audience of all ages. Since its first public performance, till date, the play has always remained relevant to the audience, in some way or the other. The history of <em>Hamlet</em> in India dates back to the colonial era. The play was first introduced by the troupes which performed it for the English traders. Later on, as a consequence of the colonial education, it became the part of the formal English education and travelled to the other groups of the society. Shakespeare was a big name even then, and the ever-praised elements of the play greatly influenced the local audience. With the development, translation and movie-adaptation also greatly helped in the wider circulation of the play, and it never went totally out of discussion. The present research paper focuses on some of the major elements which helped in this larger popularity of the play in a non-English-speaking country like India. It will try to analyse the relevance and significance of <em>Hamlet</em> to the audience in the Indian context. The focus will also be on the translation and the different kinds of adaptations of the play which have greatly helped in a wider circulation of Shakespeare’s creative genius. The paper begins with a general discussion of the play, mostly taking accounts from the English literary critics, and moves on to the analysis of the play in the Indian context.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher A Conceptual Framework of Indian Diaspora 2023-01-03T14:20:36+00:00 Dr. Sunil Kumar Dwivedi <p>The term Indian diaspora refers to the overseas Indians officially known as Non- Resident Indians (NRIs) or the Persons of Indian Origin (PIOs) or the people of India by birth or descendants from Indian subcontinents, living outside of Indian Republic. Overseas Indians are concerned as the people of India or the ethnic groups of people associated with Indian sensibility, ethnicity, nationality, citizenship or having other co-relation of Indian life style abroad overseas. The conceptual analyses on migration have explained the social criteria of Indian diasporic sensibility just as assimilation and integration, the organized associations, cultural crisis, emergence of identity crisis, ethnicity and the globalization etc.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher A Critical Analysis of Adaptation, Domestication and Foreignization as Effective Strategies for Translating Shakespeare’s Plays into Assamese 2023-01-03T14:20:35+00:00 Dr. Sanjib Kuar Baishya <p>One of the major challenges faced by the translators is finding equivalence in the target language. The translators of Shakespeare plays have used Assamese words as appropriate equivalence of English words used by Shakespeare. However, it is not possible for the translators to claim that a particular kind of translation is the most faithful to the source text or the original text. The critics of translation studies are divided on deciding the parameters to assess whether a particular translation is faithful or not. The translators face various challenges in the process of translation such as finding equivalence, truthfully representing the linguistic and cultural nuances etc. In this process, the Assamese translators of Shakespeare’s plays have used adaptation, domestication, foreignization etc. Although the methods are different, they serve a common purpose, i.e., to bring a culturally and linguistically different text close to Assamese readers. <em>The</em><em> Comedy of Errors</em> was the first Shakespeare play to be translated into Assamese by Ratnadhar Barua, Ramakanta Barkakoti, Gunjanan Barua and Ghanashyam Barua as Bhramaranga in 1888. Since then, a good number of Shakespeare plays have been either adapted or translated into Assamese. <em>As You Like It</em>, <em>Cymbeline, Macbeth, Troilus and Cressida</em>, <em>Taming of the Shrew</em>, <em>King Lear</em>, <em>A Midsummer Night’s Dream </em>etc. were adapted into Assamese. <em>Romeo and Juliet, Othello, Twelfth Night </em>etc. were translated using domestication as an effective strategy. <em>Othello</em>, <em>Macbeth</em>, <em>Measure for Measure</em> were also translated by other translators using foreignization as an effective strategy. The paper examines the multiple methods that have been used for translation of Shakespeare’s plays into Assamese across time with special emphasis on adaptation, domestication and foreignization. As multiple translations of the same Shakespeare plays are available in Assamese, the paper also highlights the features of those translations and critically comments on their effectiveness in terms of strategies used by the translators. It also underlines the challenges faced by the translators while translating Shakespeare’s plays into Assamese. Specific examples from both the source texts and target texts are given to assess the process of translation. A few translators have retained the original names in the translations. A few others have change the names completely giving some indigenous flavor to the target texts. The choices of the translators and the factors responsible for such choices have also been discussed in this paper. The paper also documents most of the Shakespeare plays translated into Assamese since 1888. However, the assessment of the strategies used to translate the plays is not chronological. The paper is divided into three main parts: ‘Adaptation of Shakespeare’s Plays into Assamese’, ‘Domestication in Translation of Shakespeare’s Plays into Assamese’ and ‘Foreignization in Translation of Shakespeare’s Plays into Assamese’.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Ethnic Dehumanization in Khaled Hosseini’s The Kite Runner 2023-01-03T14:20:33+00:00 Vishwa Bhushan <p>Ethnic dehumanization occurs when an ethnic group thinks that the other ethnic group is not equal to it and can be treated as less than human. The debut novel of Khaled Hosseini’s <em>The Kite Runner</em> manifests intangible situation between the Pashtuns and Hazaras who are two different ethnic groups in Afghanistan. The purpose of my paper is to deal with the concept of dehumanization, the reason for dehumanizing ethnicity and to analyses the effect of dehumanization depicted in Hosseini’s <em>The Kite Runner</em>. Theories of sociological and psychological approaches are used in this paper. Apart from Shia and Sunni sects, few Hindu, Sikh and Jew communities inhabit Afghanistan, but in this fragmented nation major issues of the conflict between Hazaras and Pashtuns have resulted in dehumanizing ethnicity. Hazaras are dehumanized by Pashtuns as they consider them as the poorest and weakest ethnic group in Afghan. Pashtuns consider themself superior than Hazaras because of physical appearance, religious’ beliefs and cultural practices. Khaled Hosseini’s <em>The Kite Runner</em>, highlights the issues of dehumanization and dehumanizing ethnicity which is the main reason of the bad effect on psychological health of oppressed ethnic people in Afghanistan. In this novel, Hosseini not only highlights the psychological and social health of Hassan but through Hassan he tries to give the glimpse of all Hazara’s psychological and social status. Dehumanization of ethnicity creates hate in one group of people by their fellow group of people and it divides the people into two groups in which one tries to repress others and sometimes it results in genocide, slavery and molestation. That’s why dehumanizing ethnicity is curse for the society because it creates discrimination at every level of humanity.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Image of India: A Study of Marianne Postan’s and Maria Graham’s Travel Accounts 2023-01-03T14:20:29+00:00 Priyanka Srivastava <p>From time immemorial, India has been an important place for travel. The reasons for travel to India were many, ranging from pilgrimage, trade, and conquest to exploration and diplomacy, etc. The British traveled to India basically for trade. Invigorated by the improvements in travel and expanding British influence, there was a spurt in travel by not only British men but British women as well. These women travelers traveled for many personal and political reasons. Many travel writers came to India from different parts of the world and depicted it in their own ways. The British women also depicted India in their own peculiar ways. This paper seeks to study the travel account of Marianne Postans and Maria Graham to understand the ways in which they represent India.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Passion with Profession: Exploring John Keats as a Poet-Physician 2023-01-03T14:20:27+00:00 Dr. Mirza Sibtain Beg <p>Poetry has played pivot in healthcare system of the world as an alternative to medicine to heal the mental anguish of the well as the writers. It has immense impact on healing of the hurts of the readers. The power and potential of the poetry in palliative and hospice care is well proven. It has proven a panacea to both the patient and physicians in an ebullient way. The poetic therapy has been used by the experts in psychiatry to heal the angst, anguish, hurts of the minds of the people. Through poetry, mental health and peace of mind can be maintained with pace immeasurable. The waves of passion that runs through poet’s sensibility, soothes the senses of the readers. Poetry reading, writing and listening casts good therapeutic effects. Poetry provides peace, calmness, and tranquilly to the minds of the readers by elevating mood in distress and duress. Studies show that poetry therapy has proven a boon to patients suffering from serious ailments and to augment their emotional resilience and brings joy in their life. Our brains are electrified with rhyme and rhythm of the poetry to give emotional reaction to joy and sadness both. Like sweet melody of music, poetry heals our emotional hurts. The metaphors embellish the poetic lines with magical brilliance, and they glitter with astute meaning and message. Diction plays a very emphatic role in discerning poet’s leanings. Reflection, perception and attachment are interwoven in diction so inextricably that they turn poet’s mouthpiece, and roar and rave with perfect resonance to poetic experiences. The paper, however, pinpoints poetry’s indefinable role to heal mental stress, trauma, and agony and to maintain good mental health well.&nbsp; We will examine some poetic utterances of great romantic poet and physician John Keats and its therapeutic effects. We will also observe how the John Keats’ poetry radiates beams of healing and can play multifaceted role in healthcare.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher (Re)Examining Womanism in Phoebe Jatau’s The Hound 2023-01-03T14:20:24+00:00 Jesse Bijimi <p>Over the years, there has been a proliferation of writing by women authors in Northern Nigeria, central to their concern, is negotiating between what culture is and is not, especially as it relates to the women folks. With literature’s overwhelming role, in its stance as the mirror of the society, is the forceps with which one can gather the customs, believes, thoughts and value systems of a people, thus; learning about how their culture(s), could make or mar them. This explains why the Northern Nigerian woman as a prototype of the African woman has her role(s) defined by history, religion and cultural practices. In light of the foregoing, this paper finds that, this phenomenon called culture (in all its social forms, material traits of a racial, religious or social group) with its cancerous fangs on the livelihood of the average African woman, has today been reconfigured by the Womanist strand of feminism to the extent its impact are both felt and visible. Thus; this paper unknots the nitty-gritties of Africans perception of womanhood by the males and how the woman also sees herself and/or expects to be seen with particular focus on Phoebe Jatau’s <em>The Hound. </em>By this, it shows that contemporary female writers in Northern Nigeria and Africa at large have both re-evaluated themselves and are akin to the significance of their place, thus; crushing the patriarchal hold of their individual societies on them, and in the long run, assuaging their worth as less than humans.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Reassertions of Class Consciousness and Tragic Vision in John Galsworthy’s Strife 2023-01-03T14:20:22+00:00 Shaheen Qamar Dr. (Smt.) Aruna Sharma <p>John Galsworthy, a contemporary playwright of G. B. Shaw, established realism in drama in the early 20<sup>th</sup> century England. Through his plays, he exposed the socio-economic, socio-political, socio-cultural, and socio-legal problems in a realistic, sincere and impartial way, providing implied solutions to those problems as an objective observer of the contemporary English life. With objective impartiality, he exposed the wrong-headedness of some traditional beliefs and advocated social reform. The objective of the present paper is to expose the metaphors of tragic vision on account of class consciousness in John Galsworthy’s<em> Strife</em> followed by some implied solutions. The reasons of tragic vision are pride, lack of human insight, extreme and fanatical approach, rigidity, class consciousness, uncompromising stands, warring faction, obstinacy, and desire to win and dominate, etc. Through this play the playwright wishes to establish the notion that human beings should be ruled by logic and reason and his testimony lies in portraying the futility and stupidity of quarrelling over conceptual differences, which might have been settled by compromise or arbitration.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Revisiting Existential Crisis with Special Reference to Dalit Women’s Rights and Human Rights 2023-01-03T14:20:19+00:00 Smt. Sudha Kumari <p>The present article tries to highlight the connections between Dalit women's rights, human rights, and the forms of domination and fight practiced on them. It closely examines the suffering and literary works that have been created about Dalit women’s bodies and existence. Due to their gender, economic circumstance, and ethnicity, Dalit women's bodies, experiences, and rights continue to be seen with bias. The importance of this article lies in its attempt to highlight the trauma experienced by Dalit women, caste divide in Indian culture, and resistance to numerous power discourses that must also be addressed as a component of human rights. The goal of this article is to investigate how Dalit women are subjected to emotional manipulation by men who pretend to take care of them. The reason for this is that people utilise this tactic to objectify and possess their physique. It also tries to investigate Dalit women’s self-perceptions and rights, which are governed by men. It is significant because Dalit males need to be aware of the negative consequences that men have on Dalit women's lives. The current essay also aims to illustrate the issue with Dalit women’s rights in both public and private life.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Women in Shashi Deshpande's The Dark Holds No Terrors and Roots and Shadows: A Critical Study 2023-01-03T14:20:16+00:00 Sadia Afrin Md. Zubair Al Mahmud Mohammad Ashiquzzaman Bhuiyan <p>Patriarchal domination and female submissiveness are common phenomena in almost all societies and cultures. Shashi Deshpande, an Indian female novelist, describes all kinds of visible and invisible physical, psychological, and ideological oppression caused by patriarchy in microscopic details in her novels <em>The Dark Holds No Terrors</em> and <em>Roots and Shadows</em>. Deshpande celebrates the&nbsp; freedom of women by creating two strong female characters, Sarita and Indu, who pay attention to their inner consciences, celebrating female emancipation and feminine identity. The patriarchy controls a notable proportion of female characters in English literature who remain silent, passive, and inactive. William Shakespeare's Desdemona, Ophelia, Thomas Hardy's Tess, Emily Bronte's Catherine, Isabella, Charlotte Bronte's Bertha Mason, and D. H. Lawrence's Miriam are all depicted as being helpless, frail, and feeble at the hands of patriarchy. Deshpande, on the other hand, &nbsp;is successful in showing how her female protagonists transform and become more aware of their place in society. Through these two selected novels, she depicts patriarchal dominance and the frustration that women encounter in marital relationships. Therefore, the general objective of this paper is to portray the lifelong struggle of women to find their genuine identities and a position for themselves in families, societies, and cultures. This study attempts to unravel the true nature of patriarchy, which persists in society in different shapes and forms to confine women by despising their inner strength and individuality.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher A Study of Popular Culture and its Impact on Youth’s Cultural Identity 2023-01-03T14:20:14+00:00 Dr. Abhishek Kumar Singh <p>With the advent of technology and globalization, the level of interaction is very high, and people are close to each other, due to this the social communication and exchange of values, opinions, and cultures are at their peak. This certainly plays a very important role in the society to understand new culturism and allows people to interact and mix with people from other parts of the world, accept other cultures, and express them in a variety of ways in order to promote economic development and accelerate social and indigenous progress. Media globalization and social change accelerate the flow of information and mutual intrusions of all kinds of cultures, which results in the assimilation of culture and its values and beliefs. The majority of people in society accept mass culture under the banner of pop culture. Cultural identity is a concept that exists in today’s globalized world but may have drastic change in recent decades. Considering all these facts, youth and cultural identity are inextricably linked. In the present era, the youth represent the main idea of cultural identity as they are frequently accepting new values and cultural patterns. Modern culture is a component of social development, and the impact of globalization and the development of the information society have given social capital a new direction. The effect of changing faces of people, especially the youth, is well marked in their expression as a popular culture. Popular culture is a kind of popularized culture among the masses, which is an outcome of media and social interactions. The representation of high culture and mass culture gives a new style to the traditional concept and is represented as a popular culture in the present scenario. The youth are very prone to change and symbolize popular culture. This is largely accepted by the majority of society’s members. The current study looked at the impact of traditional and modern factors on the emergence of cultural identity in the younger generation. The current study examines the growth and development of a new culture in society based on experience and perception that strengthens the youth group’s identity. The methodology used in the study was primary.</p> <p><strong>&nbsp;</strong></p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Patriarchy and Resistance in Anita Desai’s Fasting, Feasting 2023-01-04T06:55:12+00:00 Ruchi Panday Prof. Gunjan Sushil <p>Patriarchy is systematically a set of rules in which a male dominates over a female in every aspect of life. Even children also suffer in this patriarchal system. The literal meaning of ‘Patriarchy’ is “the rule of the father.” The word 'Patriarchy' originated from a Greek word which is a combination of two words; ‘patria’ means ‘lineage, descent, family, fatherland’ and the other is ‘arkhe’ means ‘domination, authority, sovereignty’. It is a system which subordinates women in both private and public life. For the ages, men relish the supreme position and women have been subservient to them. Society assumes men as superior to women. They are considered as inferior and less intellectual and are made to follow male authorities and ideologies. The patriarchal ideologies consider women only as a housewife and men as a leader of social, political and economic authorities. They experience domination, discrimination, oppression, control, insult and violence within family as well as in society. Although in contemporary society, a number of women try to resist and revolt against dominating authorities to get equal rights yet many of them relinquish their lives silently at the hand of heinous offenses of patriarchy. This system is very common in India and across the world. Females encounter physical or verbal abuses in their family and sometimes at public place too.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Social Exclusion: A Subaltern Perspective in Arundhati Roy’s The Ministry of Utmost Happiness 2023-01-23T17:32:44+00:00 Dr Bidyut Bose Mohd InamUl Haq <p>Postcolonial Indian society appears to have achieved political freedom but has yet to get social freedom. The modern, democratic Indian society is not yet free as for as the caste system, the unequal distribution of wealth, the safety and security of women, minorities and children, and so on are concerned. The term social exclusion or social marginalisation means ostracization or alienation of an individual or a community as a whole on the base of wealth, social status, caste, class, religion, gender etc. This paper offers a critique of Arundhati Roy’s second published novel <em>The Ministry of Utmost Happiness</em> in 2017 to understand the integration of the theme of social exclusion and subalternation in the novel. The novel is fundamentally a painful story of everyone and everything oppressed and suppressed and drifting to the margins of society by the powerful class. The narrative is dedicated to ‘The Unconsoled’ such as the Hijras, the outcasts, women, the Kashmiris, the disappeared, the displaced so on and so forth.&nbsp; The novel transports us on a journey that spans many years, from the claustrophobic Old Delhi neighbourhoods to the escalating new metropolis and beyond, to the Kashmir Valley and the forests of central India, where war is concord and concord is war, and where, occasionally, normality is avowed.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Narrating Marginality: Gender Crisis in Shashi Deshpande’s The Dark Holds No Terror 2023-01-23T17:32:41+00:00 Manoj Kumar Prof. V. Ch. N. K. Srinivasa Rao <p>Feminine sensibilities and gender issues are based on different cultures and diasporic essence. The desire and aspirations of women of different countries are not similar. Their demands are influenced by a number of variables, including familial, societal/racial, marital, economic, cultural, and personal ones. It is considered incorrect to compare Indian feminism to western feminism, which is characterised by radical rules, in such a varied culture. In its early stages, Indian feminism was wholly liberal and addressed every facet of mankind. There hasn't been a significant political or social uprising in India against the male-dominated culture. In beginning, they seek to address the inequality and dissimilarity that existed between males and females. They desired to bridge the gaps between men and women through their social revolt and provide the psychological reason for the male violence against women. Some feminist intellectuals extended the gender issues focusing the intention on rape and other forms of sexual violence. To them, such gender issues of exploitation are because of the male dominant society. They agree with Liberal feminists that material change and patriarchy is the sole reason for women's discrimination. They argue against the existing tradition of love, marriage, and gender inequality and demand equal social rights. The women writers like Shashi Deshpande have used fiction to explore and share their experiences. The myriad conflicts, which they face in everyday lives, are woven into the fictional world of their creation. To Shashi Deshpande, traditional beliefs also play a major role in female discrimination.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher Globalization and Redevelopment: The Crux of Aravind Adiga’s Last Man in Tower 2023-01-23T17:32:38+00:00 Dr. Nidhi Gupta <p>The metro cities of India are under the influence of the real estate business. Mumbai, the center of India's commerce, is not exempt from the gentrification process. Mumbai is a city of new money and rising real estate in the twenty-first century. The novel <em>Last Man in Tower</em> raises the issues of globalization and redevelopment in Mumbai in the last few years. Further, Globalization has widely affected the morals of the social and cultural arena too. The novel also examines how English literature is affected by the ever-evolving current trends in the postcolonial age by globalisation, which is a sort of neo-colonialism. Like his debut novel <em>The White Tiger</em>, this novel also, Adiga has become the voice of the marginalized section by exposing the pitfall of urban development. This propulsive, explosive, insightful story coming out of the signature wit and magic of Adiga presents several interlinked issues of the teeming city of Mumbai. With great courage, Aravind Adiga explores the theme of lawlessness as the protagonist, Master Yogesh Murthy fails to receive justice and support from law, order, and even from the media. The crux of the novel revolves around the duality of human existence in the modern world and raises the question of whose rights should be preserved in case of a conflict between an individual and society. There are grave consequences of the redevelopment of societies which include not the only issue of compensation but also the larger issue of the acquisition of land, resettlement, rehabilitation, and participation in negotiation which can mitigate the darker side of redevelopment. The novel may be acclaimed as an example of post-modernist ethos seeking to explore the modern way of life. The present paper attempts to throw light on redevelopment and its social, economic, and political impact on society.</p> 2022-12-30T00:00:00+00:00 Copyright (c) 2022 The Creative Launcher